The overlap that just makes sense

I have been following and been quite intrigued by the new leadership methods that are evolving. The days of a true vertical leadership style where the CEO sits atop of the pyramid dictating orders down the chain where the employees follow these commands like indentured servants are long gone or at least should be.

A style of collaborative interaction and casual touches between leaders, managers, supervisors and staff has emerged and I like it. This style develops true engagement by building an authentic relationship between the leader and the staff. It's a relationship built on trust and familiarity. A real respect develops between the leader and their staff that is sincere and valued so it more akin to working with your friend than your CEO. I’m convinced today’s staff members are searching for this type of relationship.

I think sales are undergoing that same transformation. I think that no longer can those in sales be successful by simply proving to the customer that their product is the best, cheapest, newest, brightest or shiniest. A colorful, fun and upbeat pitch isn't going to cut it anymore. In my mind customers are looking for a relationship. They want to be able to trust the salesperson and the company. They need honesty and transparency just as staff members do from their leaders. A rock solid relationship yields rock solid sales.

Customers and staff alike want to trust that the company has their back if something goes wrong and that the company will share the wealth when things go right.

No doubt that the overlap exists. If we can learn to treat our staff as valued customers and our customers as staff want to be treated, then everyone wins.